What is Personal Data?
Personal data is defined by the General Data Protection Regulation (EU Regulation 2016/679) (the “GDPR”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.
Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.
The personal data that we use is set out in Section 4, below.
What are my rights?
Under the GDPR, if you are a resident in the EEA, you have the following rights, which we will always work to uphold:
The right to be informed about our collection and use of your personal data. This Privacy Notice should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the details in Section 10.
The right to access the personal data we hold about you. Section 9 will tell you how to do this.
The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete. Please contact us using the details in Section 10 to find out more.
The right to be forgotten, i.e. the right to ask us to delete or otherwise dispose of any of your personal data that we have. Please contact us using the details in Section 10 to find out more.
The right to restrict (i.e. prevent) the processing of your personal data.
The right to object to us using your personal data for a particular purpose or purposes
The right to data portability. This means that you can ask us for a copy of your personal data held by us to re-use with another service or business in many cases.
Rights relating to automated decision-making and profiling. We do not use your personal data in this way.
For more information about our use of your personal data or exercising your rights as outlined above, please contact us using the details provided in Section 10.
What Personal Data do you collect?
We may collect some or all of the following personal data (this may vary according to your relationship with us:
Information provided by third parties;
Information about how you access and use our services (e.g.: pages visited, referral website);
Information about your device (e.g.: anonymized IP address, type of device);
Comments and opinions that you express when you contact us via email, phone or chat.
How is my personal data used?
Under the GDPR, we must always have a lawful basis for using personal data. This may be because the data is necessary for our performance of a contract with you, because you have consented to our use of your personal data, or because it is in our legitimate business interests to use it. Your personal data will be used for the following purposes:
Providing and managing your account (legal basis: contractual).
Supplying our products and services to you. Your personal details are required in order for us to enter into a contract with you (legal basis: contractual).
Personalising, improving and tailoring our products and services for you (legal basis: legitimate interests).
Communicating with you. This may include responding to emails or calls from you (legal basis: contractual and legitimate interests).
Supplying you with information by email or post that you have opted-in to. You may unsubscribe or opt-out at any time by updating your communication preferences in the user profile page of your product or by clicking the unsubscribe link in our emails to you (legal basis: legitimate interests).
With your permission and/or where permitted by law, we may also use your personal data for marketing purposes, which may include contacting you by email or telephone or post with information, news, and offers on our products and services. You will not be sent any unlawful marketing or spam. We will always work to fully protect your rights and comply with our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and you will always have the opportunity to opt-out.